The game was founded by blockchain innovators who shared a frustration with mainstream digital trading card games. The frustration is that when trading card games went digital, player ownership of their assets was lost somewhere along the way. The companies who actually own the cards that players are supposed to "own" themselves can withhold information, reprint cards as often as they'd like, or even completely delete a player's collection based on inactivity or a violation of terms. Through the power of blockchain, Splinterlands solves these problems by making digital trading cards transparent, scarce, and actually owned by the players who own them.